What is perhaps more surprising than anything about the rise of the Internet is its phenomenal invasion of the business world. Not long ago it was a novelty – a plaything for kids and even adults who could afford to "play around." Today it is a mainspring of success in the world of money-making. Looking for a business opportunity for your future? Thinking of expanding an existing business? Then think about the Internet. With your own Web site (sometimes referred to as simply a "Web" or "URL"), you can market what you sell to the rapidly multiplying world of Internet users not only locally or nationally, but internationally. You can focus on the types of buyers you’re after, let them look and read and even listen to information designed to get them to buy, take their orders automatically over the Web, and accept their credit card payments via immediate online payment options. In fact, there is little you can’t do over the Web these days, and the already narrow parameters of what can’t be done are shrinking by the day.